about us

our story

Welcome to Frisco Cellars!

Situated in Paso Robles, we are an ultra-boutique winery crafting wines that are rich in complexity, expression, and character. We produce very limited quantities so each wine is genuinely hand crafted. We focus upon Cabernet Sauvignon, Cabernet Franc, and Syrah varietals and wine blends. We are also known for producing the Blanc du Rouge, a unique wine exclusive to Frisco Cellars. 

We invite you to enjoy our delicious and delicately balanced wines. 

The Winemaker

Patrick Frisco

As a native to California’s Central Coast, Patrick was accustomed to wineries and vineyards in the area, yet it was a trip to Italy in 1999, and upon meeting his family in Sicily, that sparked his interest in making wine. His family had a vineyard in the countryside and made wine, a practice collectively spanning several generations. “All of it, it struck me in a profound way” he related. “That wine was an expression of my family. It told a story. I saw generations pour forth from that wine, and I too, was part of that.”

A year later, after studying abroad in Italy and having lived part of the summer in Medjugorje, Bosnia & Herzegovina, he returned home to California, and now quite motivated to make his first wine. “I laugh, thinking about my first ‘vintage.’ I knew hardly anything about how wine was actually made—and nothing of its chemistry then—but I was fascinated by it and mystified by its transformation.” He began with some table grapes he found in the refrigerator, placed them in a pot and crushed them with a potato masher. A few days later—wine! “It really wasn’t so good, and it was only a few glasses worth, but I did it, I made wine!”

“I still marvel at its wonder and revel in its artistry. Each wine is truly a fascinating story.”

His enthusiasm for winemaking has driven his passion for making extraordinary wines. That passion, now coupled with an enological knowledge has guided him in producing the award-winning wines that Frisco Cellars has become renowned. Patrick has also assisted at other wineries in Paso Robles and has had the wonderful opportunity to work alongside other Central Coast winemakers.

Patrick teaches Public Speaking at Cal Poly, San Luis Obispo. He also is a Cal Poly alumnus. 

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